AGRICA

AGRIBISNIS PADI MERAH CENDANA DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF PETANI

Ni Putu Sukanteri — 2025-03-18

Abstract

The rice commodity is the main food of the Indonesian people which requires its availability all the time. In line with population growth. Tabanan Regency as a rice producer, especially Jatiluwih Village, Penebel District, is known as an area that produces several types of rice. The rice variety cultivated in the Jatiluwih area is the Jatiluwih Cendana Red Rice variety. The objectives of this research are: To analyze the structure of red rice supply chain activities in Jatiluwih Village. To analyze the competitive advantage of red rice in Jatiluwih Village. The research method used competitive analysis at UD WS Jatiluwih with 13 respondents consisting of farmers, millers and marketers of Cendana red rice. The results of the research show that the supply chain structure for local rice (Cendana red rice) in Jatiluwih Village is: Local rice varieties in Jatiluwih Village are proven to have a relatively high competitive advantage compared to superior rice varieties (Ciherang varieties). Socially, the competitiveness of local varieties of rice is demonstrated by the high position of local varieties among society as consumed by middle and upper class people. Economically, the competitive advantage of local varieties of rice is shown by the relatively high selling price compared to superior varieties.

FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN AYAM POTONG MERAUKE DI PASAR WAMANGGU DISTRIK MERAUKE KABUPATEN MERAUKE

Imam Fibiantoro — 2025-03-16

Wamanggu Market, the largest trading center in Merauke District, is under the careful management of the local government. This ensures that the market operates smoothly and efficiently, offering a variety of commodities and attracting numerous sellers and buyers, particularly those interested in broiler meat. For consumers purchasing broiler meat, there are several key considerations to keep in mind, such as color, weight, and meat elasticity. The research was conducted over two months, January to February 2023, to identify the variables that influence the behavior of slaughter chicken buyers. This study is quantitative descriptive. The place of research is Wamanggu Market. The research population is residents of Merauke District. The number of samples taken was 44 chicken buyers were taken purposively. The research data included primary data obtained by conducting interviews, observations, and questionnaires and secondary data obtained from literature, the internet, and BPS. The data analysis used in the research is multiple linear regression. The study found that cultural, personal, and psychological factors influence buying broiler chicken. However, psychological factors are the most influential factor in buying broiler meat.