Pelatihan Penggunaan Media Sosial Sebagai Sarana Promosi Dojo Karate Kenbu Semarang

Masine Slahanti; Maria Augustine Graciafernandy; Helmi Yuhdana  Haryanto

doi:10.37478/abdika.v2i1.1700

Authors

Masine Slahanti Universitas Semarang, Semarang, Indonesia
Maria Augustine Graciafernandy Universitas Semarang, Semarang, Indonesia
Helmi Yuhdana Haryanto Universitas Semarang, Semarang, Indonesia

DOI:

https://doi.org/10.37478/abdika.v2i1.1700

Abstract

Sport has become a lifestyle for Indonesian people, with various kinds of sports that people choose as a sport of choice and achieve achievements, one of which is the sport of karate. Analysis of the current situation of sports can also be used as a business and one of the efforts to advance it is the need for a marketing strategy, one of which is promotion. Social media is one part that can easily be used as a means of promotion in the form of advertisements, content and even videos that can be shared making it easier for the public to receive information directly from business actors, including business actors, as well as fostering athletes who can later make achievements through sports. The sophistication of social media has not been fully utilized by the Semarang Kenbu Karate Dojo.

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Keywords:

Marketing Strategy, Promotion, Social Media

References

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