Identifikasi Kepuasan Food Traveler Pada Rumah Makan Sari Rasa Kabupaten Ende (Studi Deskriptif Pada Website Tripadvisor)
This research is the result of a food traveler review on the Tripadvisor website from 2014 to 2020. The review was conducted at Sari Rasa Ende Regency, with 154 reviewers. The research method was carried out with Descriptive Statistics with SPSS 20 Analysis Tool. The results showed that the current condition of Sari Rasa Restaurant has become an icon for food travelers and tourists specifically to enjoy local food menus with distinctive flavors, the thing that needs to be maintained is hospitality services, including good communication and the authenticity of the local food menu, on the other hand need to be improved in the quality of taste that is tailored to the characteristics of tourists, the portion of food offered must also be adjusted to the pattern of visitor consumption, as well as the quality and atmosphere of the room and facilities that need to be improved.
Keywords:food traveler, rating, satisfaction, restaurant
Afrizal, B. (2018). Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Pelanggan Warung Makan Mbah Ganis. In Magister Manajemen Institut Bisnis Nusantara.
Björk, P., & Kauppinen-Räisänen, H. (2019). Destination foodscape: A stage for travelers’ food experience. Tourism Management. https://doi.org/10.1016/j.tourman.2018.11.005
Firdaus, I. (2016). Bisni Start Up Wabaji. Universitas Bina Nusantara.
Khalida, L. R. (2018). Pengaruh Kualitas Pelayanan Dan Bauran Pemasaran Terhadap Kepuasan Pelanggan Dan Implikasinya Pada Loyalitas Pelanggan Di Rumah Makan Waroeng Desa Karawang. Jurnal Manajemen & Bisnis Kreatif. https://doi.org/10.36805/manajemen.v3i1.237
Muhtarom, Warso, M. M., & Hasiolan, L. B. (2015). Analisis Kualitas Pelayanan, Harga Dan Lokasi Terhadap Kepuasan Konsumen Pada Rumah Makan SBC Semarang. Journal Manajemen Pemasaran.
Situmeang, L. S. (2017). Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Kepuasan Konsumen Pada Rumah Makan Istana Hot Plate Medan. Universitas Islam Negeri Sumetera Utara.
Utami, I. A. I. S., & Jatra, I. M. (2015). Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Restoran Baruna Sanur. E-Jurnal Manajemen Universitas Udayana.
Wirangga, I. W. Y., Piarsa, I. N., & Purnawan, I. K. A. (2016). Aplikasi Sistem Informasi Geografis Untuk Pemetaan Letak Suatu Rumah Makan Di Wilayah Denpasar. Jurnal Ilmiah Merpati (Menara Penelitian Akademika Teknologi Informasi), VOL. 2(NO. 2).
An author who publishes in ANALISIS agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).