Reputasi Universitas, Biaya Kuliah, Fasilitas Perkuliahan dan Keputusan Mahasiswa Memilih Program Studi Manajemen Universitas Flores: Studi Pada Mahasiswa Program Studi Manajemen Angkatan 2019
DOI:
https://doi.org/10.37478/als.v10i2.700Abstract
The decision to study in a major is a big challenge among most students. They will consider the existing conditions or circumstances. If the circumstances or conditions seem not in accordance with what is expected, there will be doubts which result in the decision not to choose the expected study program. Although in making a decision to take education in a study program, a consideration is needed, however, students of the Management study program have not conducted an analysis of the study program they are taking.
The research approach used is a quantitative approach. From the calculation, the t-count value is 19.794 with a significance level of 0.000 or a sig value <0.05, the first hypothesis which states "the reputation of the university affects the student's decision to choose Management Study Program at the University of Flores" is accepted. From the calculation results, the t-count value is 0.887 with a significance level of 0.377 or sig> 0.05, thus the second hypothesis which states "tuition costs affect students' decisions to choose Management Study Program at the University of Flores" is rejected. From the calculation results, it is obtained that the t-count value is 5.295 with a significance level of 0.000 or a sig value <0.05, the third hypothesis which states "lecture facilities affect the student's decision to choose Management Study Program at the University of Flores" is accepted.
Downloads
Keywords:
University reputation, tuition fees, lecture facilities, and student decisionsReferences
Atmaja, T. E. R., Harun, C. Z., & Ibrahim, S. (2016). Analisis Penetapan Standar Biaya Pendidikan. Jurnal Administrasi Pendidikan.
Azhari, U. L., & Kurniady, D. A. (2016). Manajemen Pembiayaan Pendidikan, Fasilitas Pembelajaran, Dan Mutu Sekolah. Jurnal Administrasi Pendidikan.
Bafadal, I. (2008). Manajemen Perlengkapan Sekolah: Teori dan Aplikasinya. In Bumi Aksara. https://doi.org/2008
Evridawati, B., Yufiarti, & Yetti, E. (2020). The Cognitive Style and Attachment on Early Childhood Speech Skills. JPUD - Jurnal Pendidikan Usia Dini. https://doi.org/10.21009/jpud.141.03
Fakhri, M., Gilang, A., & Ratnayu, N. (2017). Perguruan Tinggi Swasta Universitas Telkom ( Studi Pada Mahasiswa S1 Administrasi Bisnis Fakultas Komunikasi Dan Bisnis Univeritas Telkom Angkatan 2016). Jurnal Ekonomi, Bisnis Dan Entreneurship.
Harahap, D. A., Hurriyati, R., Gaffar, V., Wibowo, L. A., & Amanah, D. (2018). Effect of Word of Mouth on Students Decision to Choose Studies in College. https://doi.org/10.5220/0007090007930797
Kartika, D. A., Hurriyati, R., & Razati, G. (2018). Gambaran Kepribadian Merek Terhadap Keputusan Pembelian Produk Bedak Tabur Pixy Di Indonesia. Journal of Business Management Education (JBME). https://doi.org/10.17509/jbme.v3i3.14310
Kurliyatin, A., Bafadal, I., & Zulkarnain, W. (2017). Hubungan Citra Sekolah, Pelayanan Prima, Harapan Orangtua, dan Rasa Bangga Orangtua dengan Keputusan Orangtua Menentukan Sekolah untuk Anaknya. Ilmu Pendidikan: Jurnal Kajian Teori Dan Praktik Kependidikan. https://doi.org/10.17977/um027v2i22017p129
Murti, T. K. (2019). Pengaruh Brand Image, Promosi dan Biaya Pendidikan Terhadap Keputusan Mahasiswa Melanjutkan Studi Pada Program Studi Pendidikan Ekonomi. Edunomic Jurnal Pendidikan Ekonomi. https://doi.org/10.33603/ejpe.v7i2.1969
Putra, S. W., & Gumanti, T. A. (2017). The Influence of Brand Equity and Green Marketing on Consumer ’ s Decision to Purchase Honda Beat Series in Surabaya. Jurnal of Management and Marketing Review.
Rahardjo, S., & Firdaus, M. R. (2015). Analisis Pengaruh Bauran Pemasaran Status Mahasiswa Dalam Memilih Kuliah (Studi Pada Lembaga Pendidikan Dan Pengembangan Profesi Indonesia (LP3I) Business College- Cabang Banjarmasin). Jurnal Wawasan Manajemen.
Suriyani, K. W. (2016). Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa dalam Memilih Jurusan Akuntansi Program S1 di Universitas Pendidikan Ganesha. Ekuitas: Jurnal Pendidikan Ekonomi. https://doi.org/10.23887/ekuitas.v4i2.12792
Tjiptono. (2017). Analisis Perbedaan Kualitas Pelayanan & Kepuasan. Young Consumers. https://doi.org/10.1108/YC-05-2017-00697
Downloads
Published
How to Cite
Issue
Section
License
Copyright Notice
An author who publishes in ANALISIS agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
