http://e-journal.uniflor.ac.id/index.php/mahajana <p><strong>Mitra Mahajana: Journal of Community Service</strong> is a community service journal managed by the Institute for Research and Community Service at the Universitas Flores. Published three times a year in <strong>November</strong>, <strong>March</strong> and <strong> July</strong>. Online ISSN: 2747-187X; Print ISSN: 2747-1861</p> <p> </p> LPPM Universitas Flores en-US Mitra Mahajana: Jurnal Pengabdian Masyarakat 2747-1861 <p>The authors and other parties are bound to the <a href="https://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">Attribution-ShareAlike 4.0 International license (CC BY-SA 4.0 DEED)</a> for the published articles. This permits users to:</p> <p><strong>Share</strong> — copy and redistribute the material in any medium or format for any purpose, even commercially.<br /><strong>Adapt</strong> — remix, transform, and build upon the material for any purpose, even commercially.<br />The licensor cannot revoke these freedoms as long as you follow the license terms.</p> <p>Under the following terms:<br /><strong>Attribution</strong> — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.<br /><strong>ShareAlike</strong> — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.<br /><strong>No additional restrictions</strong> — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.</p> http://e-journal.uniflor.ac.id/index.php/mahajana/article/view/5031 <p><em>The need for internet technology in Indonesia has increased significantly, which aligns with the growth of MSMEs. This also happens in the Ende Regency. The development of MSMEs in Ende Regency is rising every year. These MSMEs receive a lot of assistance from several institutions such as the Cooperative and MSME Service, Bank NTT and Rumah BUMN Ende. At Rumah BUMN Ende, training activities are always carried out for MSMEs because the goal of this Rumah BUMN is for MSMEs to go digital and online. The digital platforms used are social media and marketplaces. In the course of using this marketplace, it was found that there was still very little application of storytelling and copywriting to carry out promotions. Copywriting is an important promotion activity. The implementation method of this activity includes the preparation stage, the implementation stage and the evaluation stage. The implementation stage is divided into 3 parts, namely theory, practice and discussion. These results show that of the 47 participants who attended, 100% already understood copywriting and were ready to apply it to the marketplace they had. Copywriting training held at Rumah BUMN Ende positively impacts participants' ability to market their products digitally. </em></p> Ferdinandus Lidang Witi Aschari Senjahari Rawe Anastasia Mude Copyright (c) 2025 Ferdinandus Lidang Witi, Aschari Senjahari Rawe, Anastasia Mude https://creativecommons.org/licenses/by-sa/4.0 2025-01-11 2025-01-11 6 1 1 7 10.37478/mahajana.v6i1.5031