Pengaruh Pelayanan dan Harga Jual Terhadap Pendapatan Ekonomi Melalui Penjualan Ayam Pedaging di Kelurahan Olakile Kabupaten Nagekeo
DOI:
https://doi.org/10.37478/jpe.v10i2.7275Abstract
his quantitative study aims to analyze the influence of service quality and
selling prices on the economic income of broiler farmers in Olakile Village. Data were
collected via questionnaires and documentation from broiler entrepreneurs. The t-test results
show that service has a positive and significant effect on income, indicating that better service
enhances sales volume. Similarly, the selling price significantly impacts income.
Simultaneously, service and price significantly affect income with an value of 0.427, meaning
these variables account for 42.7% of income variation, while 57.3% is influenced by other
factors such as promotion and product quality. In conclusion, the synergy between service and
competitive pricing is vital for farmers' economic stability. The study recommends improving
business management and service quality to optimize profitability.
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Keywords:
broiler, economic income, selling price, service qualityReferences
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