Inovasi Produk Kopicek (Kopine Wong Picek) Sebagai Upaya Pemberdayaan Kelompok Difabel Tunanetra Mata Hati

Bagus Cahyo Shah Adhi Pradana; Hikmah Husniyah Farhanindya; I Dewa Ketut Raka Ardiana

doi:10.37478/abdika.v4i4.4726

Authors

Bagus Cahyo Shah Adhi Pradana Universitas 17 Agustus 1945 Surabaya, Surabaya, Indonesia
Hikmah Husniyah Farhanindya Universitas 17 Agustus 1945 Surabaya, Surabaya, Indonesia
I Dewa Ketut Raka Ardiana Universitas 17 Agustus 1945 Surabaya, Surabaya, Indonesia

DOI:

https://doi.org/10.37478/abdika.v4i4.4726

Abstract

Coffee is an important commodity with significant global demand. In Indonesia, East Java Province contributed 85.15% of the national coffee production in the Large Estate sector in 2022, supporting the growth of the local coffee industry such as coffeeshops. In Surabaya, the Mata Hati Community, consisting of people with disabilities, launched a coffee brand called "Kopicek" as an effort to empower disabled individuals, especially the blind. However, they face challenges in terms of quality control, manual production processes, and limited promotion. To carry out and create innovations in empowering the visually impaired or the blind, our team provides mentoring and training to improve the quality and efficiency of Kopicek's production. Through a community service program, the social service team designed solutions to improve the quality and efficiency of Kopicek's production. These solutions include quality control training, provision of automated coffee machines and custom packaging press machines that are accessible to blind baristas, as well as digital marketing training. The results of this program are expected to help the Mata Hati Community maintain coffee product consistency, expand marketing through digital media, and enhance Kopicek's branding in the local market.

Downloads

Download data is not yet available.

Keywords:

Branding, Inovation, Coffee, Disability empowerment

References

Akhmad, K. A. (2015). Pemanfaatan Media Sosial bagi Pengembangan Pemasaran UMKM (Studi Deskriptif Kualitatif pada Distro di Kota Surakarta). DutaCom Journal, 9(1), 43–54. http://journal.stmikdb.ac.id/index.php/dutacom/article/view/17

Alridhani, D., & Persada, A. G. (2020). Implementasi Media Sosial dan E-commerce untuk Meningkatkan Pemasaran Hasil Pertanian Sayur dan Peternakan (Studi Kasus: Desa Sumberejo). Jurnal Automata, 1(2), 1–5.

Amalia, E., Mikasari, D. A., & Rais, S. (2022). Strategi Branding Kopi Sekanak " Kopi Para Raja ". Jurnal Menata, 1(1), 17–22.

Chairunissa, A. (2024). Pemberdayaan Disabilitas Tuna Netra Melalui Pelatihan. Skripsi Universitas Islam Syarif Hidayatullah.

Dermawan, M., Aulia, S., & Setyanto, Y. (2019). Analisis Promosi Goffee Indonesia Di Instagram. Prologia, 3(1), 190–195. https://journal.untar.ac.id/index.php/prologia/article/view/6238

Fadhilla, A. A., & Pradana, B. C. S. A. (2023). Strategi Media Relations Hubungan Masyarakat Universitas 17 Agustus 1945 Surabaya dalam Menjaga Citra Lembaga. Representamen, 9(01), 113–121. https://doi.org/10.30996/representamen.v9i01.8395

Faiz Muntazori, A., & Listya, A. (2021). Branding UMKM Produk Kopi Bang Sahal melalui Desain Logo. SENADA: Semangat Nasional Dalam Mengabdi, 1(3), 342–351.

Farhanindya, H., Lestari, B. S., Rizka, R., Pramesta, A., Fachry, R. A., Utami, T. N., Rizqiyah Mufti, A. ’, & Dwi Permana, A. (2022). Public Speaking For Excellent Service untuk meningkatkan kualitas Pokdarwis sebagai Pengelola Wisata Kampung Kelengkeng Desa Simoketawang Kabupaten Sidoarjo (Vol. 2). https://jurnal.usahidsolo.ac.id/

Naqiah, A. (2020). Implementasi Digital Marketing Menggunakan Instagram Pada R Florist ( Digital Marketing Implementation Using Instagram in R _ Florist ). Conference on Business, Social Sciences and Innovation Technology, 1, 378–384. http://journal.uib.ac.id/index.php/cbssit

Puspitarini, D. S., & Nuraeni, R. (2019). Pemanfaatan Media Sosial Sebagai Media Promosi. Jurnal Common, 3(1), 71–80. https://doi.org/10.34010/common.v3i1.1950

Riyantie, M., Alamsyah, A., & Pranawukir, I. (2021). Strategi Komunikasi Pemasaran Kopi Janji Jiwa Di era Digital dan Era Pandemi COVID-199. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 20(2), 255–267. https://doi.org/10.32509/wacana.v20i2.1721

Romadhan, M. I. (2021). Manajemen Kesan Disparbudpora Sumenep Dalam Membangun Citra Destinasi Wisata the Sumenep Tourism, Culture, Youth and Sports Office Impression Management in Developing Tourism Destination Image. Jurnal PIKOM (Penelitian Komunikasi Dan …, 22(1), 103–118.

Sari, D. A. P., Romadhan, M. I., & Pradana, B. C. S. A. (2022). Strategi Komunikasi Pemerintah Kota Surabaya dalam Mensosialisasikan Media Center Surabaya kepada Masyarakat. Jurnal Komunikasi Nusantara, 4(2), 212–222. https://doi.org/10.33366/jkn.v4i2.159

Sari, R. P. (2022). Pemberdayaan Penyandang Disabilitas Berbasis Kerajinan Tangan. Jurnal Bikotetik (Bimbingan Dan Konseling: Teori Dan Praktik), 5(2), 93–101. https://doi.org/10.26740/bikotetik.v5n2.p93-101

Satyanandani, K. A., Palupi, M. F. T., & Romadhan, M. I. (2023). Citra Diri Virtual pada Pengguna Instagram (Studi Dramaturgi pada Mahasiswa Ilmu Komunikasi Untag Surabaya). Representamen, 9(01), 87–97. https://doi.org/10.30996/representamen.v9i01.7446

Setyaningsih, R., & Gutama, T. A. (2016). Pengembangan Kemandirian Bagi Kaum DIfabel (Studi Kasus pada Peran Paguyuban Sehati dalam Upaya Pengembangan Kemandirian bagi Kaum Difabel di Kabupaten Sukoharjo). Jurnal Sosiologi DILEMA, 31(1). https://jurnal.uns.ac.id/dilema,

Sub Direktorat Statistik Tanaman Perkebunan. (2022). Statistik Kopi Indonesia 2022. 7.

Syahril, M., & Redaputri, A. P. (2023). Pemberdayaan Kaum Difabel Dalam Membangun Industri Kreatif Di Yogyakarta. Jurnal Pengabdian UMKM, 2(1), 1–7. https://doi.org/10.36448/jpu.v2i1.23

Wahyudi, A., Romadhan, M. I., & Rokhim, A. (2022). MEMBANGUN CITRA CAFE GRANDE GARDEN DALAM BINGKAI SOSIAL MEDIA INSTAGRAM. 02(04), 25–32. https://aksiologi.org/index.php/relasi/article/view/405

Zuhanna, E., & Ardiana, I. D. K. R. (2024). Budaya Organisasi, Employee, Engagement Terhadap Job Trust dan Kinerja Karyawan PT. FIF Group Cabang Lamongan. Musytari: Neraca Manajemen, Ekonomi, 4(7).