PERSEPSI KEMUDAHAN, KEMANFAATAN DAN KEPERCAYAAN DALAM PENGGUNAAN APLIKASI SHOPEEPAY LATER
DOI:
https://doi.org/10.37478/als.v13i1.2502Abstract
This research was conducted with the aim to determine interest in use
payment system using SPayLater for students in Jember with
using the Technology Acceptance Model (TAM) model and the trust variable.
The sample used in this study was 107 people who had
using the SPayLater payment method. Data collection techniques
carried out by distributing questionnaires through the Google Form. Method
data processing is done using Structural Equation analysis
Modeling-Partial Least Square (SEM-PLS) through the SmartPLS version 4 application.
The results of this study are that there is a positive influence from perceived
usefulness of the behavioral intention of SPayLater users. There is no
the effect of perceived ease of use on the user's behavioral intention
SPayLater. There is a positive effect of trust on behavioral intention
SPayLater users.
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Keywords:
Trust, SPayLater, Technology Acceptance Model (TAM)References
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