PENGARUH IMPLEMENTASI TARIF INTEGRASI, STRATEGI PEMASARAN DAN PENGETAHUAN PENGGUNA TARIF INTEGRASI TERHADAP LOYALITAS PELANGGAN PENGGUNA ANGKUTAN UMUM DI DKI JAKARTA

Authors

  • Ratih Kusumawardani Politeknik Transportasi Darat Indonesia - STTD
  • Yenita Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara Jakarta

DOI:

https://doi.org/10.37478/als.v13i1.2508

Abstract

Comprehensive integration services, on mass public transportation services operated by the DKI Jakarta Provincial Government  carried out by PT. Jaklingko.  The quality of service for the integration of fares and tickets  in the integration of the transportation systemhas not been in line with user expectations.   This study aims to examine the role of integrated tariffs, marketing strategies and knowledge of public transportation users in relation to the loyalty of public transportation use.  Data obtained using the survey method conducted online to users of  public transportation services in DKI Jakarta which wasdeveloped as a hierarchical component using a reflective-reflective measurement model and assessed using PLS-SEM, the results showed that the variables were found  to have a positive and significant correlation. Research also proves that with the  integras i tariff policy on public transportation  , a good marketing strategy and knowledge of public transportation users can affect the loyalty of public transportation users in DKI Jakarta.

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Keywords:

integration rates, marketing , knowledge, customer loyalty

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Published

2023-03-01

How to Cite

Kusumawardani, R., & Yenita, Y. (2023). PENGARUH IMPLEMENTASI TARIF INTEGRASI, STRATEGI PEMASARAN DAN PENGETAHUAN PENGGUNA TARIF INTEGRASI TERHADAP LOYALITAS PELANGGAN PENGGUNA ANGKUTAN UMUM DI DKI JAKARTA. ANALISIS, 13(1), 39-51. https://doi.org/10.37478/als.v13i1.2508

Issue

Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023

Section

Articles

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