IMPROVING SALES RATE THROUGH SOCIAL MEDIA MARKETING STRATEGY FOR SMALL BUSINESS
DOI:
https://doi.org/10.37478/als.v13i1.2531Abstract
Social media emerged to be one of the business platforms nowadays, at first social media was introduced to connect people from around the world, the rising of technology and knowledge made people discover many methods and ways to conduct business, social media become one of the platforms to conduct business. The efficient of social media as business platform can be identify by many users, the minimum requirement of capital expense, the minimum effort of direct shipping, and social media business doesn’t require the shop owner to own a physical store, this advantage has made possibilities for countless people to conduct business even for those who have little to no capital resources. Nowadays the competition of business has become more and more by the day, one of many ways to survive the chance of bankrupt is to adapt. Small business especially MSMEs is often found in the village also in the city, therefore its is important to harness the potential of this aisle-based business for chance of improving household financial condition. The purpose of this study is to introduce and train locals to use social media as marketing platform and adapt to the business competition nowadays and ensure economic productivity.
Downloads
Keywords:
Social Media, MSMEs, Technology, Small Business, Marketing StrategyReferences
Chatterjee, S., & Kumar Kar, A. (2020). Why Do Small And Medium Enterprises Use Social Media Marketing And What Is The Impact: Empirical Insights From India. International Journal of Information Management, 53, 1–13. https://doi.org/10.1016/j.ijinfomgt.2020.102103
Chen, S. C., & Lin, C. P. (2019). Understanding The Effect Of Social Media Marketing Activities: The Mediation Of Social Identification, Perceived Value, And Satisfaction. Technological Forecasting and Social Change, 140, 22–32. https://doi.org/10.1016/j.techfore.2018.11.025
Cheung, M. L., Pires, G. D., Rosenberger, P. J., & de Oliveira, M. J. (2021). Driving COBRAs: The Power of Social Media Marketing. Marketing Intelligence and Planning, 39(3), 361–376. https://doi.org/10.1108/MIP-11-2019-0583
Chusniyah, I., & Fauza, N. (2022). Pelatihan Digital Marketing Bagi Pelaku UMKM Sebagai Upaya Peningkatan Pemasaran Di Masa Pademi Bagi Masyarakat. Khidmatuna: Jurnal Pengabdian Masyarakat, 2(2), 138–149. http://jatimtimes.online/pendidikan/mahasiswa-pnm-15-umm-bangkitkan-umkm-di-nganjuk-
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors Influencing SMEs Adoption of Social Media Marketing. Procedia - Social and Behavioral Sciences, 148, 119–126. https://doi.org/10.1016/j.sbspro.2014.07.025
Dolega, L., Rowe, F., & Branagan, E. (2021). Going Digital? The Impact Of Social Media Marketing On Retail Website Traffic, Orders And Sales. Journal of Retailing and Consumer Services, 60, 1–11. https://doi.org/10.1016/j.jretconser.2021.102501
Erdin, C., & Ozkaya, G. (2020). Contribution of small and medium enterprises to economic development and quality of life in Turkey. Heliyon, 6(2). https://doi.org/10.1016/j.heliyon.2020.e03215
Eryc. (2022). Pengaruh Dampak Digitalisasi dan Pemanfaatan Teknologi Informasi Terhadap Kinerja UMKM. Jurnal Pendidikan Dan Konseling, 4(4), 1693–1704.
Haimah, Nurphanuddin, Setyowati, E., Khair, O. I., & Alamsyah. (2022). Evaluation of Social Assistance Programs During the COVID-19 Pandemic: Helping or Giving Addiction to the Public. International Journal of Demos, 4(4), 1330–1344.
Hasan, H. A. (2020). Dampak Teknologi Dalam Transaksi Bisnis UMKM. Jurnal PILAR: Jurnal Kajian Islam Kontemporer, 11(2), 52–63.
Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social Media Marketing: Who is Watching the Watchers? Journal of Retailing and Consumer Services, 53, 1–12. https://doi.org/10.1016/j.jretconser.2019.03.001
Krisnawati, D. (2018). Peran Perkembangan Teknologi Digital Pada Strategi Pemasaran Dan Jalur Distribusi Umkm Di Indonesia (Studi Kasus: UMKM Kuliner Tanpa Restaurant ’Kepiting Nyinyir’). Jurnal Manajemen Bisnis Krisnadwipayana, 6(1), 69–74.
Kusuma, R. D., Sutjipto, S. S. U., Sujana, & Maretha, H. A. (2020). Pelatihan Optimasi Media Sosial Untuk Peningkatan Omzet UMKM. JADKES: Jurnal Abdimas Dedikasi Kesatuan, 1(2), 215–222. https://doi.org/10.37641/jadkes.v1i2.1403
Li, F., Larimo, J., & Leonidou, L. C. (2021). Social Media Marketing Strategy: Definition, Conceptualization, Taxonomy, Validation, and Future Agenda. Journal of the Academy of Marketing Science, 49, 51–70. https://doi.org/10.1007/s11747-020-00733-3
Mason, A. N., Narcum, J., & Mason, K. (2021). Social Media Marketing Gains Importance After Covid-19. Cogent Business and Management, 8, 1–17. https://doi.org/10.1080/23311975.2020.1870797
Morina, D., & Gashi, P. (2017). The Role of SMEs on the Economic Development: Kosova’s Case. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2820980
Ni’Am, I., Subekti, H., Musfiyana, R., Nurhidayah, E. A., & Heriwanto. (2022). Pelatihan Penggunaan Sosial Media Bagi UMKM Kota Pati Sebagai Media Promosi Usaha. INTIMAS: Jurnal Pengabdian Masyarakat, 2(2), 70–77.
Oktalyra, R., Dwi, C., & Ananda, K. (2021). Pelatihan Penggunaan Media Sosial Untuk Promosi Usaha Atau Bisnis Bagi Remaja Di Daerah Cikokol Tangerang. ADIMAS: ADI Pengabdian Kepada Masyarakat, 1(2), 54–59. https://doi.org/10.34306/adimas.v1i2.432
Oktavianty, Wahid, Farhan, A., & Alamsyah. (2022). Impact Of E-Marketing In Supporting MSMEs After Covid-19 Pandemic. E-Qien Jurnal Ekonomi Dan Bisnis, 11(4), 1–7.
Pande, N. K. N. N., Yanti, C. P., Winatha, K. R., & Ginantra, N. L. W. S. R. (2020). Pelatihan Penggunaan Sosial Media Pada Usaha Pande Besi di Desa Kedisan-Gianyar. JPM: Jurnal Pengabdian Masyarakat, 1(2), 25–30.
Pramusinto, W., Kusumawati, T. I. J., & Utama, G. P. (2022). Pelatihan Pemanfaatan Media Sosial Untuk Meningkatkan Omset Pada Komunitas Pengusaha Muslim. JAM TEKNO: Jurnal Pengabdian Kepada Masyarakat TEKNO, 3(1), 39–44. http://jurnal.iaii.or.id/index.php/JAMTEKNO
Putra, K. E. S., Dewanti, M. A., & Atmaja, I. M. D. (2022). Pelatihan Penggunaan Sosial Media Marketing Pada Kelompok Wanita Tani Lelly Menuju UMKM Berbasis Kerakyatan. Proceeding Senadimas Undiksha, 676–684.
Putri, A. A., Aisyah, A. I., Pratama, D. A. P., Nariswari, E., Priambodo, G., Virginia, G., Dianti, R., & Natalia, J. (2021). Pelatihan Strategi Pemasaran Online Untuk Pedagang yang Terdampak Covid19 di Surabaya dan Sekitarnya. To Maega: Jurnal Pengabdian Masyarakat, 4(3), 363–376.
Putri, A. P., Hetami, A. A., Fourqouniah, F., Andriana, A. N., Ardiyani, M., Salsabila, Muniroh, T. U., Riandani, R., Mulyani, E., Yasshyka, A., Listiana, A. P., & Indah, S. R. (2022). Pelatihan Digital Marketing untuk Mencapai Optimalisasi Strategi Pemasaran pada UMKM. JPKMN: Jurnal Pengabdian Kepada Masyarakat Nusantara, 3(2), 828–839.
Putri, S. Y., Astuti, W. R. D., & Situmeang, N. (2020). Pelatihan Penggunaan Sosial Media untuk Mengembangkan Akses Pasar bagi UMKM Kabupaten Serang. Jurnal Comunità Servizio, 2(2), 437–446. https://www.internetworldstats.com/stats.htm
Werdani, R. E., Kurniawati, N. I., Sukoco, J. B., Windriya, A., & Iskandar, D. (2020). Pelatihan Pemasaran Produk Homemade Melalui Social Media. Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 4(1), 1–5.
Widia, E., & Junika Putra, D. (2021). Diseminasi Penggunaan Sosial Media Dalam Perluasan Sebaran Pemasaran Pada Produk UMKM. Dharma: Jurnal Pengabdian Masyarakat, 2(1), 99–114.
Widiawati, A. M., Pratiwi, A. A., & Bimandra, G. (2019). Pelatihan Digital Marketing Strategy Untuk Mencapai Kemandirian Masyarakat. DINAMISIA - Jurnal Pengabdian Kepada Masyarakat, 3(1), 147–157.
Wijaya, C. (2021). Pendampingan Umkm Melalui Kegiatan Pelatihan Penggunaan Sosial Media, Website, dan E-Commerce Dalam Berwirausaha. Seminar Nasional Patriot Mengabdi I.
Downloads
Published
How to Cite
Issue
Section
License
Copyright Notice
An author who publishes in ANALISIS agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
