ANALISIS <p style="text-align: justify;">ANALISIS adalah jurnal ilmiah yang dikelola oleh Fakultas Ekonomi Universitas Flores. ANALISIS mempublikasikan hasil penelitian dosen maupun mahasiswa dalam bidang ekonomi, ekonomi pembangunan, bisnis, manajemen, keuangan, akuntansi, dan kewirausahaan. Setiap artikel yang dimuat telah melalui proses review maksimal dua kali review. ANALISIS terbit dua kali dalam setahun yakni setiap bulan Maret dan September. </p> <p style="text-align: justify;">ANALISIS telah terakreditasi SINTA dengan peringkat 5 berdasarkan Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 225/E/KPT/2022, tanggal 7 Desember 2022 tentang Peringkat Akreditasi Jurnal Ilmiah periode III Tahun 2022.</p> <p style="text-align: justify;">ANALISIS terindeks di Google Scholar, Portal GARUDA, dan memiliki DOI Crossref.</p> <p style="text-align: justify;">Alamat Redaksi: Fakultas Ekonomi Universitas Flores, Jln. Sam Ratulangi Ende - NTT</p> FAKULTAS EKONOMI UNIVERSITAS FLORES en-US ANALISIS 1907-5189 <p><strong>Copyright Notice</strong></p> <p>An author who publishes in ANALISIS agrees to the following terms:</p> <ul> <li>Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons&nbsp;Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal</li> <li>Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.</li> <li>Author is &nbsp;permitted and encouraged to post his/her &nbsp;work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See&nbsp;<a href="">The Effect of Open Access</a>).</li> </ul> PERSEPSI KEMUDAHAN, KEMANFAATAN DAN KEPERCAYAAN DALAM PENGGUNAAN APLIKASI SHOPEEPAY LATER <p><em>This research was conducted with the aim to determine interest in use</em><br /><em>payment system using SPayLater for students in Jember with</em><br /><em>using the Technology Acceptance Model (TAM) model and the trust variable.</em><br /><em>The sample used in this study was 107 people who had</em><br /><em>using the SPayLater payment method. Data collection techniques</em><br /><em>carried out by distributing questionnaires through the Google Form. Method</em><br /><em>data processing is done using Structural Equation analysis</em><br /><em>Modeling-Partial Least Square (SEM-PLS) through the SmartPLS version 4 application.</em><br /><em>The results of this study are that there is a positive influence from perceived</em><br /><em>usefulness of the behavioral intention of SPayLater users. There is no</em><br /><em>the effect of perceived ease of use on the user's behavioral intention</em><br /><em>SPayLater. There is a positive effect of trust on behavioral intention</em><br /><em>SPayLater users.</em></p> Kartika Kartika Copyright (c) 2023 KARTIKA 2023-03-01 2023-03-01 13 1 1 15 10.37478/als.v13i1.2502 POTENSI KOMODITAS PANGAN DALAM MENDUKUNG KETAHANAN PANGAN DI KECAMATAN WEWARIA KABUPATEN ENDE <p>Abstract <br />It is necessary to know the description of the availability of food commodities in a region in order to support the realization of food security. This study aims to determine: 1) Basic food commodities in Wewaria District, 2) Growth dominant food commodities that have the potential to be developed in Wewaria District. The research used the library study method. Data analysis techniques are adapted to the research objectives, namely the Location Quotient (LQ) formula to determine basic food commodities, and Growth Ratio Model (MRP) analysis to determine potential economic activity based on growth criteria. This study shows that the basic commodity is paddy rice, and the results of the MRP analysis show that corn and shorgum are the dominant growth food commodities. This research is useful for the Government of Ende Regency in formulating policies related to food potential and efforts to meet food needs for the community both in Wewaria District and at the Ende Regency level.</p> <p>Keywords: security, food, commodity, base, growth</p> <p> </p> Reyna Virginia Nona Ernesta Leha Copyright (c) 2023 REYNA VIRGINIA NONA, ERNESTA LEHA 2023-03-01 2023-03-01 13 1 16 28 10.37478/als.v13i1.2519 PENERAPAN KOMUNIKASI INTERNAL PEGAWAI DI DINAS PEMBERDAYAAN MASYARAKAT DAN DESA KOTA DENPASAR <p><em>This research was conducted at the Community and Village Empowerment Office of Denpasar City. Research using qualitative methods. The purpose of this study was to determine the application and constraints of internal communication in the employee environment. This research focused on the application of internal communication in the Community and Village Empowerment Office of Denpasar City. This study uses primary data and secondary data. Primary data can be obtained by conducting interviews with informants, while secondary data is in the form of books containing theories and scientific journals that support research. The subjects in this study were employees of the Community and Village Empowerment Office of Denpasar City. The object of this study is the application of internal communication observation techniques, interviews, and documentation studies carried out by researchers to collect data. </em></p> <p><em>The results showed that internal communication between contract employees and superiors is also good, superiors who are civil servants consider contract employees as their colleagues, not consider them as subordinates who can be treated at will. Any obstacles in activities such as events that are scheduled from the scheduled hours there is a notification via WhatsApp Group but sometimes it is slow but the coordination is still managed properly the existing one is given notice so that all employees know it and a meeting is held to find solutions to problems and obstacles</em></p> I Ketut Indra Prabawa Wayan Arya Paramarta Copyright (c) 2023 I Ketut Indra Prabawa, Wayan Arya Paramarta 2023-03-02 2023-03-02 13 1 29 38 10.37478/als.v13i1.2501 PENGARUH IMPLEMENTASI TARIF INTEGRASI, STRATEGI PEMASARAN DAN PENGETAHUAN PENGGUNA TARIF INTEGRASI TERHADAP LOYALITAS PELANGGAN PENGGUNA ANGKUTAN UMUM DI DKI JAKARTA <p><em>Comprehensive integration services, on mass public transportation services operated by the DKI Jakarta</em><em> Provincial Government carried out by PT. Jaklingko. The quality of service for the integration of fares and tickets in the integration of the transportation systemhas not been in line with user expectations. This study aims to examine the role of integrated tariffs, marketing strategies and knowledge of public transportation users in relation to the loyalty of public transportation use. Data obtained using the survey method conducted online to users of public transportation services in DKI Jakarta which wasdeveloped as a hierarchical component using a reflective-reflective measurement model and assessed using PLS-SEM, the results showed that the variables were found to have a positive and significant correlation. Research also proves that with the integras i tariff policy on public transportation , a good marketing strategy and knowledge of public transportation users can affect the loyalty of public transportation users in DKI Jakarta.</em></p> Ratih Kusumawardani Yenita Yenita Copyright (c) 2023 Ratih Kusumawardani, Yenita 2023-03-01 2023-03-01 13 1 39 51 10.37478/als.v13i1.2508 PERAN INFLUENCER DAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN PROMOSI PADA SUATU BRAND <p><em>Marketing is one of the strategies to increase the activities of a&nbsp;&nbsp; company in terms of promoting the products it sells. In the era of the industrial revolution 4.0 now, promotional strategies must be able to take advantage of existing opportunities, must be able to use social media as marketing tools. This is because people's habits today are that they prefer to shop online. As we already know that social media is an inseparable part of today's society. By taking advantage of existing opportunities, social media can be used to promote. The current phenomenon is that the company has also collaborated with Influencers in carrying out their promotions. Influencers are usually artists or it can be from a celebrity who becomes an idol or their followers or followers from social media. Influencers themselves are partnered with a company in order to convey the purpose of the product to be promoted to certain target consumers. The research approach is a literature review approach and a qualitative descriptive method and the flow used in this study uses the AISAS (Attention, Interest, Search, Action and Share) approach.</em></p> Agnes Dwita Susilawati Fifit Solehatun Copyright (c) 2023 Agnes Dwita Susilawati, Fifit Solehatun 2023-03-01 2023-03-01 13 1 52 64 10.37478/als.v13i1.2524 ANALISIS PENGARUH KEBERADAAN LEMBAGA KEUANGAN MIKRO TERHADAP KEMISKINAN DI INDONESIA <p><em>Poverty is still a problem in every country, especially developing countries like Indonesia. In order to improve the welfare of the Indonesian people, the government seeks to reduce the poverty rate in Indonesia in various ways, one of which is by providing microfinance services. Microfinance institutions are expected to be able to help the poor so that they can obtain capital. The purpose of this research is to analyze the influence of the number of microfinance institutions, the number of loans to microfinance institutions, the assets of microfinance institutions and poverty alleviation in Indonesia. This study uses a quantitative method with panel data regression analysis techniques. The results show that the number of microfinance institutions does not affect poverty in Indonesia, this occurs because the existence of the number of microfinance institutions is not evenly distributed in Indonesia. Then the number of loans disbursed by microfinance institutions has a positive effect on poverty, if the number of loans increases, poverty also increases. return the loan. Financial institution assets have a negative effect on poverty, if assets increase, the poverty rate decreases. Unemployment has a positive effect on poverty, occurs because the level of welfare decreases due to unemployment.</em></p> Ricek Palloan Klara Ayu Nafurbenan Birgitta Dian Saraswati Copyright (c) 2023 Ricek Palloan, Klara Ayu Nafurbenan, Birgitta Dian Saraswati 2023-03-01 2023-03-01 13 1 65 77 10.37478/als.v13i1.2505 EFEKTIFITAS PROGRAM WEBINAR KEWIRAUSAHAAN BAGI MAHASISWA STIE GANESHA <p><em>Penelitian ini bertujuan untuk mengetahui efektifitas pelaksanaan program webinar kewirausahaan di lingkungan STIE Ganesha. Metode yang digunakan dengan pendekatan kualitatif deskriptif. Data diolah dan dikumpulkan menggunakan interview wawancara, observasi lapangan dan literatur Pustaka. Objek penelitian terdiri dari 100 responden peserta webinar. Hasil penelitian menunjukan bahwa webinar kewirausahaan sangat efektif bagi para peserta untuk mengembangkan usaha. Manfaat webinar kewirausahaan yaitu : a) Menambah wawasan dan pengetahuan literasi kewirausahaan. b) Mengembangkan potensi diri (c) topik materi menarik inspiratif (d) Untuk mendapatkan sertifikat (e) Mendapatkan insight baru di dunia entrepreneur. </em><em>(f) Meningkatkan keilmuan dan skill kewirausahaan (g) Stimulus memulai bisnis baru. (h) Menjadi motivasi kehidupan mahasiswa di masa depan (i) Ajang silaturahmi dan sharing pendapat tentang ide bisinis (j) Motivasi hidup dan lebih sigap menghadapi era VUCA. Kendala yang dialami peserta webinar antara lain (a) Sinyal atau jaringan tidak stabil (b) Kegiatan sering bentrok di hari kerja (c) Kurang materi ice breaking saat jeda pergantian materi (d) Tampilan slide lebih menarik dan kurangnya interaksi dengan peserta (e) perangkat zoom dan speaker yang kurang keras (f) absensi susah untuk login masuk (g) Waktu ttidak sesuai jadwal (h) petugas host kurang lancar dalam memandu acara.</em></p> Aep Saefullah Ika Agustina Copyright (c) 2023 Aep Saefullah, Ika Agustina 2023-03-02 2023-03-02 13 1 78 91 10.37478/als.v13i1.2520 FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND LOYALTY PADA PRODUK FASHION: PERAN FASHION INNOVATIVENESS, PERCEIVED QUALITY, DAN BRAND LOVE <p><em>Brand loyalty merupakan salah satu indikator penting dalam industri fashion. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi brand loyalty dalam industri fashion, serta mengevaluasi peran fashion innovativeness, perceived quality, dan brand love sebagai mediasi. Metodologi penelitian ini menggunakan pendekatan kuantitatif dan dilakukan melalui survei online pada responden yang memiliki pengalaman dalam membeli produk fashion. Data tersebut kemudian dianalisis dengan menggunakan analisis PLS. Hasil penelitian menunjukkan bahwa fashion innovativeness, perceived quality, dan brand love memiliki pengaruh yang signifikan terhadap brand loyalty. Selain itu, hasil juga menunjukkan bahwa brand love memiliki peran sebagai mediasi antara fashion innovativeness dan perceived quality dengan brand loyalty. Temuan ini memberikan implikasi penting bagi industri fashion dan memberikan informasi yang berguna bagi pemasar untuk meningkatkan strategi pemasaran dan membangun brand loyalty yang kuat pada konsumen.</em></p> Rinaldy Achmad Roberth Fathoni Copyright (c) 2023 Rinaldy Achmad Roberth Fathoni 2023-03-02 2023-03-02 13 1 92 105 10.37478/als.v13i1.2521 PENTINGNYA PELATIHAN DAN PENGEMBANGAN DALAM MENCIPTAKAN KINERJA KARYAWAN DI ERA DIGITAL <p><em>In order to create the achievement of short-term and long-term goals in a company, a qualified workforce or employees is needed. With employees who have competence in their fields, it is expected that the company's ability to achieve its goals will also be better. One of the ways that companies do to maintain the quality of the performance of their employees is by holding training and development activities, especially in the digital era as it is today. Along with technological developments, companies need to adjust training and development methods that are suitable for employees. The development of digital technology is also a major requirement in the process of improving company management. For example, through webinar activities, training videos, to online training can be an option in implementing digital system learning. With digital employee training and development steps, the company can also indirectly save operational costs and this step is a practical way. The role of Human Resources as a workforce that will achieve company goals is expected to improve competitive strategies with more sophisticated technology so that employee performance can continue to increase.</em></p> <p><strong><em>Keywords: </em></strong><em>Training, Development, Employee Performance</em></p> Shierli Wijaya Copyright (c) 2023 Shierli Wijaya 2023-03-02 2023-03-02 13 1 106 118 10.37478/als.v13i1.2523 PENGARUH EKSPOR TERHADAP CADANGAN DEVISA INDONESIA TAHUN 2001-2020 <p><em>This study aims to analyze the effect of exports on Indonesia's foreign exchange reserves in 2001-2020. This research is included in quantitative research using secondary data. Data analysis using a simple linear regression method using SPSS 26. The results showed that exports had a positive and significant effect on the level of Indonesia's foreign exchange reserves in 2001-2020. The level of determination shows that exports can explain foreign exchange reserves of 28.6% while the remaining 71.4% is explained by other variables outside this study.</em></p> Feliks Arfid Guampe Femi Krisdiyanti Lamintu Olvit Olniwati Kayupa Copyright (c) 2023 Feliks Arfid Guampe, Femi Krisdiyanti Lamintu, Olvit Olniwati Kayupa 2023-03-01 2023-03-01 13 1 119 134 10.37478/als.v13i1.2546 PENGARUH ALOKASI DANA DESA DAN POTENSI DESA TERHADAP MANAJEMEN KEUANGAN DESA <p><em>The phenomenon of misuse of village funds by village governments in several regions in Indonesia shows the poor management of village finances. In addition, the village government needs to manage village potential, so that better village financial management is achieved. Therefore, this study aims to examine and analyze the effect of village fund allocation and village potential on village financial management. The sample for this study uses all provincial governments in Indonesia through a purposive sampling method which reports village financial data for 2017-2020. The ordinary least squares (OLS) regression method was used in this study to test the hypothesis with the help of eviews version 12. The results of this study found that village fund allocation had a positive and significant effect on village financial management. However, village potential has no significant effect on village financial management</em></p> Ronald Tehupuring Suhadarliyah Suhadarliyah Dahlia Amelia Copyright (c) 2023 Ronald Tehupuring, Suhadarliyah, Dahlia Amelia 2023-03-01 2023-03-01 13 1 135 145 10.37478/als.v13i1.2503 PEMASARAN KEWIRAUSAHAAN DAN KINERJA PEMASARAN UKM MAKANAN DAN MINUMAN DI JAWA BARAT <p><em>This study aims to determine and analyse the effect of entrepreneurial marketing on the marketing performance of small and medium enterprises (SMEs) in the food and beverage sector in West Java Province. The background of the research is that marketing activities as a core of SME activity have not yet optimally contributed to the achievement of marketing performance. </em><br /><em>The research method by means of explorative research. Entrepreneurial marketing is measured by customer focus, value creation through the network, and closeness to market. Marketing performance is measured by profitability, sales growth and market share. Research variables were measured using a scale of 1- 7. The study population was small and medium enterprises food and beverage sector located in West Java. The research sample of 102 SMEs. Research instruments using a questionnaire. Data analysis using PLS SEM. </em><br /><em>The results showed that the food and beverage sector SMEs have not been able to apply entrepreneurial marketing so that marketing performance as a benchmark for the success of the marketing strategies and programs implemented has not been able to be achieved by the food and beverage sector SMEs. Data analysis with PLS SEM shows that entrepreneurial marketing influences the achievement of marketing performance in SMEs. The implication of the results of the study explains that entrepreneurial marketing is expected to be a guideline for SMEs marketing strategies and programs to be more focused and value creation through network able to support marketing activities that are carried out closer to the target market and its customers. </em></p> Dadan Abdul Aziz Mubarok Palupi Permata Rahmi Siti Sarah Copyright (c) 2023 Dadan Abdul Aziz Mubarok, Palupi Permata Rahmi, Siti Sarah 2023-03-02 2023-03-02 13 1 146 166 10.37478/als.v13i1.2530 IMPROVING SALES RATE THROUGH SOCIAL MEDIA MARKETING STRATEGY FOR SMALL BUSINESS <p><em>Social media emerged to be one of the business platforms nowadays, at first social media was introduced to connect people from around the world, the rising of technology and knowledge made people discover many methods and ways to conduct business, social media become one of the platforms to conduct business. The efficient of social media as business platform can be identify by many users, the minimum requirement of capital expense, the minimum effort of direct shipping, and social media business doesn’t require the shop owner to own a physical store, this advantage has made possibilities for countless people to conduct business even for those who have little to no capital resources. Nowadays the competition of business has become more and more by the day, one of many ways to survive the chance of bankrupt is to adapt. Small business especially MSMEs is often found in the village also in the city, therefore its is important to harness the potential of this aisle-based business for chance of improving household financial condition. The purpose of this study is to introduce and train locals to use social media as marketing platform and adapt to the business competition nowadays and ensure economic productivity.</em></p> Dian Novianti Alamsyah Alamsyah Copyright (c) 2023 Dian Novianti, Alamsyah 2023-03-02 2023-03-02 13 1 167 180 10.37478/als.v13i1.2531 DETERMINAN STRUKTUR MODAL DAN DAMPAKNYA TERHADAP NILAI PERUSAHAAN <p><em>This study tested the determinants of capital structure and its impact on the value of the company. The determinant variables of Capital Structure used are Profitability, Liquidity and Asset Structure. This study uses data from the IDX using a sample of companies that are members of the IDX30 index that have complete data in 2016-2020.. Variables that affect the capital structure used are profitability, liquidity, and asset structure. In this study, there were 12 populations. The data analysis technique in this study used and two-stage regression. The results find that Profitability, Liquidity and Assets Structure are the determinant of Capital Structure. Capital structure obtained from the first stage of regression has a negative and significant effect on Firm Value.</em></p> <p> </p> <p> </p> Maria Eki Handayani Wawan Ichwanudin Enis Khaerunnisa Copyright (c) 2023 Maria Eki Handayani, Wawan Ichwanudin, Enis Khaerunnisa 2023-03-02 2023-03-02 13 1 181 191 10.37478/als.v13i1.2540