Pengembangan UMKM Rengginang di Desa Sukakarya Kecamatan Megamendung Kabupaten Bogor melalui Pelatihan Sanitasi, Inovasi Kemasan, dan Digital Marketing
DOI:
https://doi.org/10.37478/abdika.v3i3.3033Abstract
The existence of UMKM in the midst of society has a positive impact on their survival, especially at the economic level. To be able to continue to survive and compete, innovations are needed. One of the efforts made is to innovate the product. Products that were originally packaged simply is innovated into more modern packaging with attractive designs and brands. This is supported by a digital marketing system so that products can be known more widely. In addition, the quality and cleanliness of the product need to be considered to prevent and avoid contamination. The activities carried out were divided into three sessions, the first session on sanitation, the second session on product innovation which includes labeling and packaging, and the last session on digital marketing. The results of the discussion showed that the type of packaging used in the form of a standing pouch with the trademark "Hampleu" and label design was obtained from 38 of the 49 voting results. Digital marketing that is implemented utilizes public platforms, namely Instagram, Facebook and Shopee. The risk of contamination in products is avoided by reviewing related sciences and starting to apply them by washing hands, wearing gloves, and masks.
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Keywords:
digital marketing, packaging, sanitation, UMKMReferences
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Copyright (c) 2023 Muhammad Fakih Kurniawan, Siti Sadiah, Intan Permata Dewi, Reyna Fatma Pradita, Haura Luthfiya Azzahra, Afhtika Amelia Rajani, Fifi Yulia Wulandari, Muhammad Nur Fahriza, Hana Fauziyyah Rohman, Suci Aisyah, Mutia Liza Zahro
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