Pengembangan Digital Heritage Tari Tradisional sebagai Upaya Pelestarian Wisata Budaya Berkelanjutan di Sanggar Tari Mugi Lestari

Abstract

The rapid advancement of digital technology has encouraged the transformation of cultural preservation strategies to reach wider audiences, particularly younger generations. Sanggar Tari Mugi Lestari has faced several challenges, including limited youth participation, weak digital presence, inadequate digital content production skills, the absence of structured content management, and the lack of a digital cultural archive. This community service program aimed to develop a Digital Heritage model to support sustainable cultural tourism through strengthening the partner's digital capacity. This activity is funded by the Ministry of Education, Research, and Technology through the 2026 DPPM Grant.The program employed a participatory approach consisting of training, mentoring, and evaluation activities, including the establishment of a Digital Dance Class, Digital Branding and Activation, educational video production, Digital Content Production, the development of Standard Operating Procedures (SOP) and a Content Calendar, and the creation of a Digital Heritage Archive. The program successfully achieved all targeted outcomes, including the establishment of one Digital Dance Class, a 35% increase in social media engagement, the production of five educational videos, six independently produced digital contents, one content calendar, and 20 digital heritage archives accessible for educational and promotional purposes. Furthermore, the program enhanced the partner's capacity to independently manage digital communication while strengthening the digital identity of the dance studio. These findings demonstrate that the Digital Heritage approach can serve as an effective community empowerment model for supporting sustainable cultural tourism through the integration of digital technology, cultural education, and public communication.