Penerapan Market Day Sebagai Media Pembelajaran Kewirausahaan Bagi Siswa SDN 03 Desa Kuala Dua

Abstract

This activity aimed to provide primary school students with practical experience in understanding and applying basic entrepreneurial concepts by re-initiating the Market Day program, which had been halted due to adjustments in the Merdeka Curriculum. The implementation method consisted of several stages, including entrepreneurship education, group formation, product selection, capital preparation, and buying and selling transactions during school breaks. In this economic simulation, upper-grade students acted fully as producers and sellers who managed the entire operational, marketing, and financial processes of their groups, while lower-grade students participated actively as buyers. The results showed a high level of enthusiasm and contextual understanding among students regarding basic economic principles. Through direct practice, students successfully internalized the values of teamwork, responsibility, communication skills with consumers, and the basic mechanisms of capital management. This re-initiation proves that Market Day serves effectively as a practice-based learning medium relevant to developing student independence characters at the primary school level.