Strategi Promosi Pariwisata Pada Kawasan Wisata Mangrove Pendopo Teritip, Kelurahan Teritip, Kecamatan Balikpapan Utara

Authors

  • Boby Mugi Pratama Institut Teknologi Kalimantan, Balikpapan, Indonesia
  • Hendy Indrawan Sunardi Institut Teknologi Kalimantan, Balikpapan, Indonesia
  • Siti Indreani Institut Teknologi Kalimantan, Balikpapan, Indonesia
  • Dian Puspitasari Institut Teknologi Kalimantan, Balikpapan, Indonesia
  • Putu Septa Institut Teknologi Kalimantan, Balikpapan, Indonesia
  • Rut Nauli Hosana Institut Teknologi Kalimantan, Balikpapan, Indonesia
  • Shoffi Akmalunnisaa Institut Teknologi Kalimantan, Balikpapan, Indonesia
  • Richard Chandra Tjiang Institut Teknologi Kalimantan, Balikpapan, Indonesia

DOI:

https://doi.org/10.37478/mahajana.v3i1.1303

Abstract

Improving the community's economy and national energy security are the main focus in the utilization of regional potential in the city of Balikpapan. As a form of contribution from educational institutions in this regard, Kalimantan Institute of Technology (ITK) held a program to improve the quality of natural resources and human resources in Kelurahan Teritip, Balikpapan City, which was stated in Program Mahasiswa Mengabdi Desa (PMMD). The problem faced by the Mangrove Pendopo Teritip in Kelurahan Teritip is the unavailability of adequate markers that indicate if at that location there is a mangrove tourism spot, thus making the Mangrove Pendopo Teritip unknown to visitors who are not from the surrounding area. The solution that has been implemented is to use digital promotions using advertisements on online platforms such as Instagram with the destination of Mangrove Pendopo Teritip tourism in Kelurahan Teritip, which can be known by wider community, especially the people of Balikpapan. Then also made a direction marker that leads to the Mangrove Pendopo Teritip tourism with the aim of being able to help and make it easier for people from outside the area to find the tourist location of this Mangrove Pendopo Teritip. In addition, a program for making both thematic maps of tourist sites and mangrove education information boards was also carried out so that they could serve as informative messages for tourists. The program was implemented in a period of approximately 12 weeks.

Downloads

Download data is not yet available.

Keywords:

tourism, mangrove, promotion

References

Balikpapan Pos. (2017). Teritip Punya Objek Wisata Mangrove. Diakses 1 Oktober 2021 pada https://balikpapan.prokal.co/read/news/210545-teritip-punya-objek-wisata-mangrove

Dewi, I. P. (2011). Perubahan Garis Pantai dari Pantai Teritip Balikpapan sampai Pantai Ambarawang Kutai Kertanegara Kalimantan Timur.

Junus, N. I., Suyatna, H. I., & Sidik, A. S. (2019). PROSPEK DAN STRATEGI PENGEMBANGAN EKOWISATA MANGROVE DI KELURAHAN TERITIP BALIKPAPAN. AGRIFOR, 18(2), 275. https://doi.org/10.31293/af.v18i2.4228

Presiden RI. (2008). Peraturan Pemerintah RI Nomor 26 Tahun 2008 tentang Rencana Tata Ruang Wilayah Nasional. Presiden Republik Indonesia. Diakses 1 Oktober 2021 pada https://peraturan.bpk.go.id/Home/Download/37104/PP%2026%20Tahun%202008.pdf

Putra, R. T., Putri, Y. R., & Malau, R. M. U. (2016). Strategi City Branding Kota Balikpapan Dalam Meningkatkan Minat Wisatawan (studi Pada Dinas Pemuda Olahraga Kebudayaan Dan Pariwisata Kota Balikpapan). eProceedings of Management, 3(3).

Putri, K. A., Dewanti, A. N., & Muntaha, M. (2017). Penentuan Potensi Wisata Prioritas melalui Pendekatan Community-Based Tourism di Desa Wisata Teritip Kota Balikpapan. Journal of Regional and Rural Development Planning (Jurnal Perencanaan Pembangunan Wilayah Dan Perdesaan), 1(3), 298-306. https://doi.org/10.29244/jp2wd.2017.1.3.298-306

Walikota Balikpapan. (2021). Peraturan Daerah Kota Balikpapan Nomor 12 Tahun 2012 tentang Rencana Tata Ruang Wilayah Kota Balikpapan Tahun 2012-2032. Pemerintah Kota Balikpapan. Diakses 2 Oktober 2021 pada http://web.balikpapan.go.id/uploaded/ProgramKerja/RTRW_Kota_Balikpapan_2012.pdf

Downloads

Published

2021-12-30

How to Cite

Pratama, B. M., Sunardi, H. I., Indreani, S., Puspitasari, D., Septa, P., Hosana, R. N., Akmalunnisaa, S., & Tjiang, R. C. (2021). Strategi Promosi Pariwisata Pada Kawasan Wisata Mangrove Pendopo Teritip, Kelurahan Teritip, Kecamatan Balikpapan Utara. Mitra Mahajana: Jurnal Pengabdian Masyarakat, 3(1), 12-17. https://doi.org/10.37478/mahajana.v3i1.1303

Issue

Vol. 3 No. 1 (2022): Volume 3 Nomor 1 Tahun 2022

Section

Articles

License

Copyright (c) 2021 Boby Mugi Pratama, Hendy Indrawan Sunardi, Siti Indreani, Dian Puspitasari, Putu Septa, Rut Nauli Hosana, Shoffi Akmalunnisaa, Richard Chandra Tjiang

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

The authors and other parties are bound to the Attribution-ShareAlike 4.0 International license (CC BY-SA 4.0 DEED) for the published articles. This permits users to:

Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:
Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.