PELATIHAN DASAR KEWIRAUSAHAAN BERBASIS TEKNOLOGI INFORMASI DI SMKN 2 DENPASAR

Authors

  • I Gede Putu Krisna Juliharta Universitas Primakara, Kota Denpasar, Indonesia
  • Ni Luh Putu Ning Septyarini Putri Astawa Universitas Primakara, Kota Denpasar, Indonesia
  • Ketut Queena Fredlina Universitas Primakara, Kota Denpasar, Indonesia
  • Putri Anugrah Cahya Dewi Universitas Primakara, Kota Denpasar, Indonesia
  • Romiza Zildjian Universitas Primakara, Kota Denpasar, Indonesia
  • I Komang Suartama Universitas Primakara, Kota Denpasar, Indonesia

DOI:

https://doi.org/10.37478/mahajana.v5i3.4533

Abstract

The digital era, opportunities for students to learn about entrepreneurship. With the advent of information technology such as smartphones and laptops, starting entrepreneurial activities has become more accessible for students. SMKN 2 Denpasar is one of the schools implementing and supporting entrepreneurship education. This program aims to instil an entrepreneurial spirit in students and enhance their foundational business knowledge and mindset on starting a business from scratch. The methods used in this program include imparting an entrepreneurial mindset, utilising the Business Model Canvas (BMC) to analyse and plan business models, managing business finances to effectively control financial resources, and creating digital content for marketing through social media. The results indicate that students responded positively and found the entrepreneurship learning beneficial, as evidenced by the questionnaires completed by students regarding the IT-based entrepreneurship training they participated in.

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Keywords:

entrepreneur, information technology, business mindset, business model canvas, content marketing

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Published

2024-11-09

How to Cite

Juliharta, I. G. P. K., Astawa, N. L. P. N. S. P., Fredlina, K. Q., Dewi, P. A. C., Zildjian, R., & Suartama, I. K. (2024). PELATIHAN DASAR KEWIRAUSAHAAN BERBASIS TEKNOLOGI INFORMASI DI SMKN 2 DENPASAR. Mitra Mahajana: Jurnal Pengabdian Masyarakat, 5(3), 297-302. https://doi.org/10.37478/mahajana.v5i3.4533

Issue

Vol. 5 No. 3 (2024): Volume 5 Nomor 3 November 2024

Section

Articles

License

Copyright (c) 2024 I Gede Putu Krisna Juliharta, Ni Luh Putu Ning Septyarini Putri Astawa, Ketut Queena Fredlina, Putri Anugrah Cahya Dewi, Romiza Zildjian, I Komang Suartama

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