DIGITAL LITERACY: MASTERING MICROSITES TO BUILD STUDENT PERSONAL BRANDING AT SMAN 3 MENGWI
DOI:
https://doi.org/10.37478/mahajana.v7i3.8505Abstract
The digital era compels the younger generation, particularly high school students, not just to be passive consumers but to become positive creators of their digital footprints. This community service aims to equip the students of SMAN 3 Mengwi with digital literacy and the practical skill of creating microsites to build their personal branding. The approach used in this program combines interactive lectures on digital ethics with direct demonstrations of microsite creation using the s.id platform. The results showed 100% active participation from the students. They successfully shifted their mindset from merely using social media for entertainment to utilizing it as a strategic asset. By mastering microsites, students are now able to integrate their portfolios, achievements, and professional contacts into a single, easily accessible link. This capability serves as an essential foundation for their future academic pursuits and careers, proving that early digital literacy interventions significantly foster a smart, secure, and ethical generation in the digital space.
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Keywords:
digital identity, digital literacy, microsite, personal brandingReferences
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