INCREASING THE ADDED VALUE OF GOGO RICE THROUGH MILLING TECHNOLOGY, PACKAGING AND RICE PRODUCT BRANDING IN KOBAKMA VILLAGE
DOI:
https://doi.org/10.37478/mahajana.v7i3.8653Abstract
Kobakma Village, Mamberamo Tengah Regency, has local agricultural potential in the form of gogo rice, which is utilized by the community as a source of food. However, post-harvest handling still requires support through assistance and product development activities to increase the added value and improve the product identity of the rice. This community service activity aimed to improve the knowledge and skills of the community in handling gogo rice products through milling, packaging, and product branding. The implementation method was carried out participatively through direct assistance, demonstrations, training, and practical activities involving the community, students participating in the Community Service Program (KKN), and Field Supervising Lecturers. The stages of the activity included assistance in harvesting gogo rice, milling paddy into rice, packaging the rice into prepared bags or packaging materials, designing and attaching labels as product identities, and training on the use of a sealer to close the packaging. The results showed that the community gained improved knowledge and skills in processing harvested products through to the packaging stage. The use of the sealer produced neater and more securely closed packaging, while branding through labelling provided an identity for the gogo rice product from Kobakma Village. This activity contributed to increasing the added value of local agricultural products and served as an initial step toward developing gogo rice as a potential flagship product of the community. Further follow-up is needed through continuous assistance in improving product quality, developing packaging and branding, and expanding the marketing of local rice products.
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Keywords: upland rice, milling, packaging, product branding, Kobakma VillageReferences
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