INCREASING THE VISIBILITY OF SMALL AND MEDIUM-SIZED ENTERPRISES IN CIAMBAR VILLAGE THROUGH INNOVATIONS SUCH AS AN INTEGRATED ECONOMIC ZONE MAP WITH QR CODES AND A BUSINESS PROFILE WEBSITE
DOI:
https://doi.org/10.37478/mahajana.v7i3.8685Abstract
Micro, Small, and Medium Enterprises (MSMEs) in Ciambar Village are growing despite limited access to digital communication, so most business owners rely solely on distributors to market their products, and the identity of these local businesses is not widely known to the local community or visitors. This community service program aims to introduce Ciambar Village MSMEs’ products under their own business names to a broader market and make it easier for visitors to locate these businesses through an economic zone map integrated with QR codes and business profile websites. The activities employed a Participatory Rural Appraisal (PRA) approach through four stages: needs assessment, participatory survey and mapping of MSME locations, creation of business profiles on the website, and the generation of QR codes and printing of the economic zone map. Data was collected through field observations, interviews with MSME owners, and documentation of activities. The program’s results show that 17 MSMEs were successfully registered and added to Google Maps, have business profiles on the team’s website, and are linked via QR codes printed on the Ciambar Village Economic Zone Map. The program still faces limitations, such as the fact that not all MSME operators own cell phones and that some locations are not yet fully covered by digital maps. Ongoing support is needed to ensure the sustainable management of the website, including the potential development of social media accounts for the MSMEs so that business information remains active and easily accessible.
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Keywords:
business profile websites, digitization of MSMEs, economic zone maps, QR codesReferences
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