KOMUNIKASI COACHING CHIEF OF STORE TERHADAP TURNOVER INTENTION GENERASI Z DENGAN MEDIASI EMPLOYEE ENGAGEMENT
DOI:
https://doi.org/10.37478/als.v16i01.6803Abstract
High turnover intention among Generation Z in Indonesia's retail industry has become a critical issue undermining organizational productivity and sustainability, with global turnover rates reaching 60% and employee replacement costs amounting to 33% of annual salaries. This study examines the effect of Chief of Store coaching communication on Generation Z turnover intention with employee engagement as a mediating variable. Employing an explanatory quantitative approach with a cross-sectional design, the research involved 327 Generation Z employees from Alfamart stores in the Jabodetabek region selected through multistage random sampling. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results demonstrate that coaching communication has a significant positive effect on employee engagement (? = 0.637, p < 0.001) and a significant negative effect on turnover intention (? = -0.291, p < 0.001). Employee engagement showed a significant negative effect on turnover intention (? = -0.408, p < 0.001) and partially mediated the relationship between coaching communication and turnover intention (indirect effect = -0.260, p < 0.001). This study concludes that Chief of Store coaching communication plays a crucial role in reducing turnover intention through enhancing employee engagement, thereby contributing theoretically to the development of the Theory of Work Adjustment and Social Exchange Theory, while providing practical implications for leadership development programs and retention strategies for Generation Z employees in the retail sector.
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Keywords:
turnover intention, employee engagement, Generation Z, Retail, Coaching CommunicationReferences
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