PERAN GENDER SEBAGAI VARIABEL MODERATOR  DALAM HUBUNGAN SELF-CONTROL DAN IMPULSIVE BUYING  PADA PENGGUNA SHOPEE PAYLATER

Khalid Ahmad Izzah; Liza Yudhita  Widyastuti; Fildzah Radyah Putri

doi:10.37478/als.v16i01.7780

Authors

Khalid Ahmad Izzah Universitas Negeri Jakarta
Liza Yudhita Widyastuti Universitas Negeri Jakarta
Fildzah Radyah Putri Universitas Negeri Jakarta

DOI:

https://doi.org/10.37478/als.v16i01.7780

Abstract

This study aims to analyze the relationship between self-control and impulsive purchasing behavior, with gender as a moderating variable. The sample consisted of 200 respondents selected through purposive sampling technique. Data analysis employed Moderation Regression technique using PROCESS Macro. Based on the analysis results, the self-control variable demonstrated a positive and significant influence on impulsive purchasing behavior (? = 2.1253; t = 4.8621; p < 0.001), indicating that the higher the level of self-control, the higher the value of impulsive purchasing behavior. The gender variable also exerted a significant influence (? = 40.7205; t = 3.6577; p < 0.001), suggesting that there are differences in influence based on gender. Furthermore, the interaction between self-control and gender (SC × M) showed a significant influence with a negative coefficient (? = -1.2243; t = -4.9562; p < 0.001). These findings indicate that gender moderates the relationship between self-control and impulsive purchasing behavior, wherein the influence of self-control tends to weaken in certain gender categories. This research provides theoretical contributions to understanding the dynamics of impulsive purchasing behavior and practical implications for marketers in developing more effective strategies based on consumer gender differences.

Downloads

Download data is not yet available.

Keywords:

Impulsive Buying, Self-Control, Gender, Moderation, Shopee PayLater

References

Ahdiat, ali. (2024). 5 E-Commerce dengan Pengunjung Terbanyak Sepanjang 2023.

Aiken, & West. (1991). MULTIPLE REGRESSION: Testing and Interpreting Interactions With contributions.

Annur, C. M. (2023). Konsumen PayLater yang Gunakan Dana Rp500 Ribu ke Atas Cenderung Meningkat.

Ardiva, E., Hudaya, S., Dwi Maharani, F., & Rozak, R. W. A. (2024). Self-Control dari Dampak Impulsive Buying dalam E-Commerce di Kalangan Masyarakat (Vol. 2, Issue 2). http://jurnal.anfa.co.id/index.php/mufakat

Arifin, H. H., & Milla, M. N. (2020). Adaptasi dan properti psikometrik skala kontrol diri ringkas versi Indonesia. Jurnal Psikologi Sosial, 18(2), 179–195. https://doi.org/10.7454/jps.2020.18

Azwar. (2012). Metode Penelitian Kuantitatif.

Baumeister, R. F., Bratslavsky, E., Muraven, M., & Tice, D. M. (1998). PERSONALITY PROCESSES AND INDIVIDUAL DIFFERENCES Ego Depletion: Is the Active Self a Limited Resource?

Baumeister, R. F., & Sommer, K. L. (1997). What Do Men Want? Gender Differences and Two Spheres of Belongingness: Comment on Cross and Madson (1997). In Psychological Bulletin (Vol. 122, Issue 1).

Cahyani, & Artanti. (2023). Pengaruh online customer trust dan online store environment terhadap online impulse buying produk fashion melalui perceived enjoyment pada konsumenTikTok shop.

Coley, A., & Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management, 7(3), 282–295. https://doi.org/10.1108/13612020310484834

Costa, P. T., Terracciano, A., & McCrae, R. R. (2001). Gender differences in personality traits across cultures: Robust and surprising findings. Journal of Personality and Social Psychology, 81(2), 322–331. https://doi.org/10.1037/0022-3514.81.2.322

De Ridder, D. T. D., De Boer, B. J., Lugtig, P., Bakker, A. B., & van Hooft, E. A. J. (2011). Not doing bad things is not equivalent to doing the right thing: Distinguishing between inhibitory and initiatory self-control. Personality and Individual Differences, 50(7), 1006–1011. https://doi.org/10.1016/j.paid.2011.01.015

De Ridder, D. T. D., Lensvelt-Mulders, G., Finkenauer, C., Stok, F. M., & Baumeister, R. F. (2012). Taking stock of self-control: A meta-analysis of how trait self-control relates to a wide range of behaviors. In Personality and Social Psychology Review (Vol. 16, Issue 1, pp. 76–99). SAGE Publications Inc. https://doi.org/10.1177/1088868311418749

Dittmar, H. (2005). Compulsive Buying”: Self–Discrepancies and Materialistic Values as Predictors of Compulsive Buying Tendency. In Journal of Social and Clinical Psychology (Vol. 24, Issue 6).

Dzattadini, A., Nurpadilah, M. A., Angraeni, R., Aulyadisha, V., Mauldya, R. D. E., & Razak, R. W. A. (2024). Dampak Penggunaan Aplikasi Paylater Terhadap Gaya Hidup Masyarakat. Akuntansi Pajak Dan Kebijakan Ekonomi Digital, 1(2), 51–60. https://doi.org/10.61132/apke.v1i2.75

Fischer, A. H., & Manstead, A. S. R. (2010). The relation between gender and emotion in different cultures. In Gender and Emotion (pp. 71–94). Cambridge University Press. https://doi.org/10.1017/cbo9780511628191.005

Foroughi, A., Buang, N. A., Senik, Z. C., & Hajmirsadeghi, R. S. (2013). Impulse Buying Behaviour and Moderating Role of Gender among Iranian Shoppers. https://www.researchgate.net/publication/264895135

Ghufron, & Risnawita. (2010). TEORI-TEORI PSIKOLOGI.

Hayes. (2018). Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis.

Herabadi, A. G. (2003). Buying Impulses: A Study on Impulsive Consumption. http://hdl.handle.net/2066/19379

Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology, 12(2), 163–176. https://doi.org/10.1207/s15327663jcp1202_08

Luniya, P., & Verghese, M. (2015). A Study on Impulse Buying and its Determinants: A Literature Review. www.pbr.co.in

Muhamad, N. (2023). 8 Layanan Paylater Terpopuler di Indonesia, Shopee Paylater Juara. 8 Layanan Paylater Terpopuler Di Indonesia, Shopee Paylater Juara.

Muhamad, N. (2023). E-Wallet, Metode Pembayaran Digital yang Paling Banyak Digunakan Warga RI saat Belanja Online.

Muhamad, N. (2024). Milenial dan Gen Z Mendominasi Pengguna Paylater di Indonesia.

Muzammil, S., Utami, A. B., & Rista, K. (2023). Impulsive buying pada perempuan dewasa awal: Bagaimana peranan self-control? INNER: Journal of Psychological Research.

Pradika, R. (2023). Stop! Ketahui 5 Dampak Buruk Pakai Paylater, Penyebab Stres Finansial.

Putri, A. S., & Magistarina, E. (2023). Pengaruh Moderasi Self Control Pada Electronic Word Of Mouth (EWOM) Melalui Media Sosial Tiktok Terhadap Impulse Buying Konsumen.

Rook, D. W., & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. http://ssrn.com/abstract=2275262

Rook, & Gardner. (1993). In the mood: Impulse buying’s affective antecedents.

Santika, E. F. (2024). Jawa Barat, Provinsi Pengguna PayLater Online Terbanyak 2024.

Schmitt, D. P., Realo, A., Voracek, M., & Allik, J. (2008). Why Can’t a Man Be More Like a Woman? Sex Differences in Big Five Personality Traits Across 55 Cultures. Journal of Personality and Social Psychology, 94(1), 168–182. https://doi.org/10.1037/0022-3514.94.1.168

Setiawan, andre. (2024). SPayLater_ Bayar di Mana Pun Lebih Mudah Lebih Cepat. SPayLater_ Bayar Di Mana Pun Lebih Mudah Lebih Cepat.

Shopee Karier. (n.d.). Shopee adalah platform belanja online terdepan di Asia Tenggara dan Taiwan. Retrieved January 7, 2025, from https://careers.shopee.co.id/about

Tangney, J. P., Baumeister, R. F., & Boone, A. L. (2004). High Self-Control Predicts Good Adjustment, Less Pathology, Better Grades, and Interpersonal Success. In Journal of Personality (Vol. 72, Issue 2). Blackwell Publishing.

Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of Personality, 15(1 SUPPL.). https://doi.org/10.1002/per.423

Wood, M. (1998). Socio-economic status, delay of gratification, and impulse buying. In Journal of Economic Psychology (Vol. 19).