Pengaruh Sosialisasi Layanan Mobile Banking dan Persepsi Nasabah Terhadap Kepercayaan Nasabah Bank NTT Cabang Ende

Authors

  • Fransiskus Korosando Program Studi Pendidikan Ekonomi Universitas Flores
  • Ludvina Fince Program Studi Pendidikan Ekonomi Universitas Flores

DOI:

https://doi.org/10.37478/jpm.v1i1.355

Abstract

The purpose of this study is to describe (1) the effect of the socialization of the Mobile banking service (m-banking) on ??the trust of Bank NTT Customers in the Ende Branch; (2) the effect of customer perceptions on the trust of NTT Bank Ende Branch Customers; (3) the effect of the socialization of the Mobile banking service (m-banking) and the customer's perception of the trust of the Customers of the NTT Bank Ende Branch. This research is a quantitative study with primary data obtained using a questionnaire technique. Bank NTT Ende Branch customers of the Ende Regency Government ASN profession category as the study population. The research sample uses a simple random sampling technique with accidental sampling approach. The results of the partial test analysis (t test) the effect of sosilaisasi m-banking services on trust shows sig. > 0.05. Partial test (t test) the effect of customer perception on the trust of customers of the Ende Bank NTT branch shows sig. > 0.05. Simultaneous test (f test) of M-banking service socialization, customers' perceptions of the trust of Bank NTT customers in the Ende Branch showed sig> 0.05. The results of the analysis concluded the service socialization variable, and customer perceptions did not significantly influence trust. Thus the hypothesis proposed "not accepted".

Keywords:

socialization of m-banking services, perception

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Published

2020-05-15

How to Cite

Korosando, F. ., & Fince, L. (2020). Pengaruh Sosialisasi Layanan Mobile Banking dan Persepsi Nasabah Terhadap Kepercayaan Nasabah Bank NTT Cabang Ende. Prima Magistra: Jurnal Ilmiah Kependidikan, 1(1), 93-101. https://doi.org/10.37478/jpm.v1i1.355

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